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Products for the people making the videos.

The other half of the work. I am one of the people building it, not the person who started it.

Stanley Studio

Stanley is an AI head of content that turns raw footage into finished videos. It selects takes, tightens pacing, styles captions, times music, and generally helps creators get footage out of their camera rolls and onto the internet. Stan's own line for it is that it is the AI video editor you hire that edits like a human.

I work across content, GTM, product, and growth for it. I did not start the company and I am not its only builder. I am the person on the team who is also the customer, which is the useful part.

  • Product positioning, and the language the product uses to describe itself
  • Launch strategy, including the public launch on Product Hunt
  • Creator research, which mostly means watching people edit and noticing where they give up
  • Product films and founder content
  • Lifecycle campaigns and content systems
  • Creator Superteam and community growth
Daniel and a colleague standing either side of an illuminated Stan sign on a blue and white striped wall, both pointing at it
Daniel laughing at his phone at a crowded indoor event, in front of a poster reading take a selfie with me and win 2X FINALS TICKETS